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Food  »  » Baking Ingredients & Mixes
SKU: 114421

Madagascar Pure Vanilla Bean Paste, 4 oz.

Nielsen-Massey blends pure Madagascar vanilla with real specks from vanilla pods to create this versatile paste. Thanks to its thick consistency (similar to molasses), you can add more vanilla flavor without thinning out batters or sauces. Plus, it adds...Read More

29 95 29.95
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Vanilla has never been so exciting.


Nielsen-Massey blends pure Madagascar vanilla with real specks from vanilla pods to create this versatile paste. Thanks to its thick consistency (similar to molasses), you can add more vanilla flavor without thinning out batters or sauces. Plus, it adds the enticing visual flair of vanilla bean specks—the mark of top-quality desserts.

Nielsen-Massey’s proprietary cold extraction process preserves the more than 300 flavor compounds contained in natural vanilla to create the distinctive flavor that’s prized in professional bakeries and home kitchens alike. Hands-down, this is the finest vanilla available—you’ll find it in all our baking classes.

Vanilla is one of the world’s most labor-intensive flavors, demanding a human touch at each step during the 18-month growing process. Nielsen-Massey has built solid, long-term supplier relationships that provide access to the world’s highest-quality beans. Skilled farmers hand-pollinate vanilla vines daily and pick beans when they are at their peak. Beans are then hand cured for six to eight months to cultivate complex flavors. Each bean is carefully evaluated for quality, so that each of Nielsen-Massey’s vanilla products delivers distinctive, pure vanilla flavor that customers have enjoyed for more than 100 years.

Specifications Show

  • Manufacturer: Nielsen Massey
  • Capacity: 4 oz.
  • Made in the USA

What's In the box? Show

  • 4 oz.
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Madagascar Pure Vanilla Beans

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Nielsen-Massey Pure Madagascar Vanilla Powder

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Customer Reviews

4.9 / 5.0
52 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Simply the best. Learned about it during a baking. Lass and now I never use any other vanilla
June 4, 2019
over 2 years ago
The best that I can buy besides making my own..which I do
May 4, 2019
7 months ago
The best
Great product and great price
March 3, 2019
4 months ago
Vanilla Paste
Very rich vanilla flavor great in homemade ice cream
January 23, 2019
6 months ago
Best Vanilla Ever!
I first discovered this vanilla paste years ago when I took a class at Sur La Table. It has been my go-to ever since. Yes, it is pricey but bear in mind that this is the Rolls Royce of premium vanilla. Once you use it, there's no going back to the cheaper brands. You will find a deep, rich flavor packed into this little bottle.
January 5, 2019
8 months ago
It was perfect
November 25, 2018
7 months ago
Best Vanilla available
I give this as presents at Xmas. Nothing but praise as to how great the vanilla is in baked goods. I have used this since being introduced to it at a SurLaTable cooking class! Best Purchase!!
November 1, 2018
8 months ago
My favorite of all time
LOVE IT! This is a thicker liquid, not a paste, and measures out easily. Love the little flecks of vanilla been in this product. Nielsen-Massey makes the best vanilla I've had and my go- to, now , is the vanilla been paste.
September 26, 2018
9 months ago
Love love!!
August 29, 2018
10 months ago
Great birthday present
Gave it as a birthday present but have used this product before. Easy to use to replace regular vanilla and gives your baked goods such a lovely intense flavor.
August 11, 2018
11 months ago

Questions & Answers

Start typing your question and we'll check if it was already asked and answered. Learn More
Browse 14 questions Browse 14 questions and 130 answers
Why did you choose this?
Sur La Table Store
Best vanilla I've ever used!
Scott S on Jun 5, 2019
Adds more flavor to all baked items requiring vanilla
Kristi K on May 30, 2019
Best vanilla I've ever used!
Scott S on Jun 5, 2019
Excellent Product
Debbie H on Jun 1, 2019
Adds more flavor to all baked items requiring vanilla
Kristi K on May 30, 2019
Fabulous product at a fabulous price! I believe it is more flavorful than the liquid vanilla.
Margaret D on May 29, 2019
I love this product!
Masako K on May 28, 2019
I want to taste vanilla in my baked goods and morning smoothies.
Jamie C on May 28, 2019
Delicious and just, delightful! The best vanilla you could find!
Judith C on May 19, 2019
great reviews convinced me to try it!
Lenora J D on May 19, 2019
Enhance flavor of baking goods.
Dorothy G on May 16, 2019
Simply the best!
Alice A on May 14, 2019
Name brand.
Judy C on May 8, 2019
Adds depth to frostings.
Debra B on Apr 30, 2019
Something new to try
ANH N on Apr 30, 2019
I have used Nielsen Massey vanilla for years but not the Madagascar vanilla. It has great reviews so I thought I would try it.
Donna B on Apr 29, 2019
used consistently for years
ANNE-MARIE R on Apr 29, 2019
Have been looking for the paste and this is a good price for 4 oz.
Linda P on Apr 29, 2019
Used concentrated vanilla in a cooking class and was impressed by it.
Jan R on Apr 28, 2019
We used this in a class we took and we like to make ice cream, so I think it will make good vanilla ice cream.
Sharon F on Apr 27, 2019
Superior product. More flavor than liquid vanilla.
Helen E on Apr 27, 2019
The vanilla bean paste is the best. I love adding it, in place of vanilla extract, to baked goods that are light in color. You can see the little vanilla bean seeds in the finished product and the vanilla taste is superb. Very high quality product.
Diane W on Apr 25, 2019
This product has a beautiful rich depth and flavor profile and I love the look of the tiny little beans in my treats.
Nadine K on Apr 25, 2019
This product is the best flavor. Makes desserts taste better than other brands
Sandra S on Apr 17, 2019
I've used this product for a few years and the flavor is intense vanilla
Nora S on Apr 17, 2019
Better than traditional vanilla extracts
Elaine E on Apr 9, 2019
because my husband loves this product and I'm nearly out of vanilla. I also chose it because I needed to bump my order above $59 for free shipping.
MEREDITH C on Apr 4, 2019
It is decadent and delicious in baked desserts.
Jacqueline M on Mar 31, 2019
Love it on Salmon
Cynthia G on Mar 30, 2019
This is simply the best vanilla I’ve ever used, hands down.
Anna A on Mar 19, 2019
Catherine P on Mar 13, 2019
I have been using it for the last 5 years and I love the flavor it provides to cakes, frostings and pies.
Anjana M on Mar 13, 2019
I've tried this product before and it imparts a wonderful vanilla flavor. Great to have in your kitchen.
Amanda L on Mar 1, 2019
I always bake with the paste. No alcohol and very intense vanilla flavor. I learned this in one of SLT cooking classes.
ANA D on Feb 26, 2019
Amazing product and impossible to find locally.
Maria B on Feb 26, 2019
Love it!
Suzanne on Feb 19, 2019
It is the best vanilla. Also, the discount and free shipping were a great incentive.
Rebecca B on Feb 19, 2019
I took a croissant making class at the KoP Sur La Table and the instructor recommended this product. I LOVED it and have been meaning to restock.
Suzie L on Feb 8, 2019
I've used this produce before and it isn't excellent. Far better taste than regular vanilla and much easier than splitting vanilla beans.
Mary S on Feb 4, 2019
Use this ALL the time. Love it for my cakes, pies, ice cream, and overnight oats!
Sylvia M on Jan 29, 2019
i saw vanilla bean paste mentioned in several recipes i recently read,
Eric L on Jan 21, 2019
It is what they used in the cookie class we took there
Christine S on Jan 17, 2019
This is the best vanilla bean paste period!!!
Susan M on Dec 31, 2018
I need paste instead of liquid for merginue
Ashley D on Dec 30, 2018
Game changer for all of my baked goods. It even adds those gorgeous bits of vanilla flecks
andrea v on Dec 16, 2018
Full of flavor but doesn't add as much liquid as vanilla extract, and the flecks look great in baked goods
Esther Y on Dec 15, 2018
Excelent for baking
Maria L on Dec 11, 2018
Wanted to try this
Marsha P on Dec 11, 2018
Heard about it on The Kitchen show on the Food Network.
Katherine S on Dec 10, 2018
Hear its superior in taste in when used in baking, time to give it a whirl!
Laurel M on Dec 9, 2018
Same, on the list
Jean D on Dec 8, 2018
Vanilla pastes amps up the vanilla flavor that extract offers. I’ve replaced extract with paste and love the results in all my baking.
Rachel R on Dec 8, 2018
Excellent Product
Debbie H on Jun 1, 2019
Fabulous product at a fabulous price! I believe it is more flavorful than the liquid vanilla.
Margaret D on May 29, 2019

Am wondering why there is added sugar in the vanilla extract and paste?? The one I usually use only contains pure vanilla ( and the alcohol). I wanted to try this brand.. but hesitated - because I dont see the need for the sugar - just want pure vanilla.Thank
A shopper on Oct 18, 2013
BEST ANSWER: What a great question! I went back and checked the labels for this and some older bottles of vanilla extract, and you're exactly right that the paste does contain sugar. That said, I've used the paste many times, and never had an overly-sweet result, nor does the bottle call for you to adjust the sugar quantities in your recipes. So good eye on your part, but doesn't seem to be an issue in practice.For the purest vanilla, you can't beat using the beans themselves, and scraping out the seeds will give you a similar visual effect as this paste
I've heard of vanilla bean powder and now this paste to sub for extract, for a more flavorful end-product: any advantages or disadvantages or which is best?
angelica S on Aug 17, 2014
Madagascar Pure Vanilla Bean Paste, 4 oz.
Madagascar Pure Vanilla Bean Paste, 4 oz.
Nielsen-Massey Pure Madagascar Vanilla Powder, 2.5 oz.
Nielsen-Massey Pure Madagascar Vanilla Powder, 2.5 oz.
BEST ANSWER: Once I used the vanilla bean paste, I never went back to extract. You use it measure for measure. If you have a heavy hand with the vanilla like (l do), you don't have to worry about thinning out the batter or frosting. The little dots of vanilla in it, make your cakes and cupcakes look professional. One more thing, buy a bottle of the paste, and do a taste test between the vanilla paste and extract. The extract is bitter. Just shake very well before using to get some of the tiny bean bits.
How is Vanilla paste used in cooking?

When I make some cook & serve vanilla pudding, I like to add a splash of good vanilla and about a tablespoon or two of butter to it. I heat it in the microwave, stir, eat warm and go to heaven. (My Cholesterol count is about 125 and I just love to eat and drink dairy products. Every try eating a good steak that is deep fried in butter? MMMM)I like the better Vanillas and am always looking for new brands I haven't tried. Now I want to try some cold pressed and paste vanillas - either one to be used mainly in my pudding (4 large pkgs every day.) until I get tired of that flavor and want to move to a new one - like lemon and limes for the summer (just started in MN Sunday at 2 am. WE think, anyway and it will be over the day the kids start school)But, for now, I just want some advice on vanilla paste and how it is usually used and if it would work with my hot pudding. Thank you in advance for your effort on my behalf
A shopper on Mar 14, 2011
BEST ANSWER: Vanilla Bean Paste is pure vanilla with natural vanilla bean seeds in a unique, convenient, paste form that adds a gourmet appearance to any recipe. It matches vanilla extract in flavor, strength, and usage.There is no trick to using vanilla bean paste as an alternative to extract or whole beans. Measure for measure, it is the same. One teaspoon of vanilla bean paste equals one vanilla bean or one teaspoon of vanilla extract. Use vanilla bean paste's thicker viscosity in icing, frostings, puddings, custards, ice cream, sauces like creme anglaise and sabayon. Vanilla bean paste is also ideal for savory sauces as well
Does the paste dissolve well when added to a liquid?
A shopper on Oct 15, 2015
BEST ANSWER: I'm still using my first purchase of this product and I do like it but I have to say that 'paste' is a misnomer. It's not really a paste at all, just a thick liquid vanilla (about the consistency of corn syrup) with flecks of vanilla bean in it. So the short answer is yes, it will mix easily into any other liquid. I use it just like the standard vanilla extract.
Does this product have a shelf life?
A shopper on Jan 20, 2015
BEST ANSWER: I wasnt aware of an expiration. The use goes very fast because of the syrup texture . I use the 4 oz in a month or sooner. Ive switched to the extract. last 3 times as long. The paste sure taste good though. I would say crystalization might happen after 6 or more montths. But like I said... I go through it fast.
Do I need to refrigerate after opening?
Banana on Aug 1, 2016
BEST ANSWER: No, just keep it in your pantry or cupboard. I simply LOVE this vanilla paste. (I think if you refrigerate it, it would get too hard). I have used this product for a few years now, and I've never had a problem. I recommend it to my cooking class students.
The label says pure vanilla bean extract so the only ingredient is vanilla bean, right?
A shopper on Jul 19, 2016
BEST ANSWER: The ingredients, as stated on the bottle, are: "Sugar, water, vanilla extract, vanilla beans, gum tragacanth (a natural thickener)"

Hope this helps.
do you know if this is kosher certified?
rachel on Nov 1, 2014
BEST ANSWER: According to the bottle, the paste is "Kosher 48" as certified by the CRC.
Is there a reason one would use the paste instead of using a vanilla bean? (Why not just use the bean--benefits of using the paste instead)?
A shopper on Feb 24, 2014
BEST ANSWER: You're absolutely right that you could use a bean, both for flavor and for the nice flecks of vanilla. But, not everyone has beans, or stores them properly, and eventually the beans can lose potency. So, that brings us back to the paste. If you do a lot of baking, don't mind storing beans, don't find cutting them open and scraping out the yumminess to be a hassle, then keep it up. But, this is still a good alternative, and is a no brainer compared to vanilla extracts
What does the Bourbon in Madagascar Bourban vanilla refer to? is bourbon part of the processing?
A shopper on Dec 6, 2012
BEST ANSWER: The vanilla paste is made using the madagascar bourban pure vanilla extract and the extract does contain 35% alcohol.Taking premium, hand-selected beans cultivated on the Bourbon Island of Madagascar, we use our proprietary cold extraction process to gently draw out and preserve the vanilla's over 300 flavor compounds. The result is a sweet, creamy, mellow flavor with velvety after-tones, perfect for cooking and baking both sweet and savory dishes. An exceptional ""all-purpose"" vanilla.Available in 2-, 4- , 8- and 32-ounce bottles. This product is Kosher and Gluten-Free Certified as well as All-Natural and Allergen-Free.Ingredients: Water, Alcohol (35%), Sugar, Vanilla Bean Extractives.One tablespoon of vanilla extract is equivalent to one vanilla bean
Is the vanilla paste alcohol free?
A shopper on May 21, 2019
BEST ANSWER: No alcohol or alcohol related ingredients are listed on the label, just sugar, water, vanilla extract, vanilla beans, and a natural thickener. This vanilla really seems next-level delicious to me.
How do measure compared to liquid?
Linda B on Feb 14, 2017
BEST ANSWER: although the paste has a bit more depth of flavor, I use the same measure as liquid vanilla
I need to make a lot of vanilla sugar for cookies. I know how to make it with the vanilla beans but how would using the paste differ? Would I still get the same rich flavor? Is there an equivalence table on the container?
Evelyn M on Dec 1, 2014
BEST ANSWER: Since this is a paste, I don't think you could use it to make vanilla sugar but it can be used in place of liquid vanilla in your recipes. I use the same quantity of the paste as the liquid.


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